Terms

The general terms for this site and our services. Your contract takes precedence.

Last updated 18 August 2026

These terms

These are the general terms for using this website and for enquiring about our services. The terms that govern actual work are set out in the contract we send you before you commit to anything, and that contract takes precedence over anything on this page.

Who you are contracting with

Brave New Studio Ltd, trading as The Keep. Registered in England, company number 15236743, registered office 6 Roads Place, London N19 4TA.

Prices

Prices shown on this site exclude VAT and are correct at the date shown, but may change. The price that applies to you is the one in your written proposal, which is valid for 30 days.

Payment terms: 50% of the build fee on commencement, 50% on completion, by bank transfer against invoice. The monthly subscription starts on project commencement and is paid by Direct Debit. Payment is due within 14 days of invoice.

Subscriptions run for an initial twelve months, then continue until either side gives thirty days’ notice. You can expect a yearly uplift on subscription fees, to be agreed ahead of signing a new contract.

What we will do

We will build your website to the scope set out in your proposal, and then host, update, back up and support it for as long as your subscription runs. Specific response times and inclusions are set out in your contract.

We aim to keep your site available at all times but cannot guarantee uninterrupted service, since parts of it depend on suppliers outside our control. We will not promise you more uptime than our own hosting provider promises us.

What we need from you

Content, images and approvals when we ask for them, since delays here move the timeline. You confirm that anything you give us is yours to use, or that you have permission to use it, and that it is accurate and not unlawful.

You remain responsible for the content published on your site, including anything your own team adds after launch.

Who owns what

You own your content, your images and your domain. We register domains in your name, and you may take a full export of your content at any time, not only when you leave.

We own the underlying design system, templates and code, which you licence for as long as your subscription runs. If you want to keep the design itself after leaving, we will quote a one-off buy-out fee.

Personal information

Where we handle personal information on your behalf, you are the data controller and we are your data processor. That relationship is governed by a separate data processing agreement, which we sign with you before work starts. How we handle your own details is set out in our privacy notice.

Liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that, our total liability to you arising out of or in connection with this agreement, whether in contract, negligence or otherwise, is limited to the total fees you have paid us in the twelve months before the claim arose, or £2,000, whichever is the higher.

We are not liable for indirect or consequential loss, or for loss of income, donations, goodwill or anticipated savings.

We are not liable for problems caused by anything outside our reasonable control, including failures at our hosting provider or any third party service, nor for content published by you or your team, nor for any failure caused by your not following our written advice on security.

Ending the agreement

Either side may end the subscription on thirty days’ written notice after the initial twelve months. If you end it, we will provide a full export of your content and hand over your domain. If either side is in serious breach and does not put it right within 30 days of being asked, the other may end the agreement immediately.

Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.